Fitdigits Takes Personalized Cardio Fitness to a High-Tech Level by Alex Kacik, Noozhawk

By Alex Kacik, Noozhawk Business Writer | @NoozhawkBiz | Published on 06.16.2012 | Full Article

At one time, Michael Williams was a fit marathon runner. Over the course of several years, however, he grew to be about 50 pounds overweight while relying on an array of medications to treat high cholesterol, asthma, acid reflux and high blood pressure.

But a CBS series on obesity flipped a switch for him. The last segment concluded that the disease is socially contagious and sometimes, he said, there’s not a lot a person can do about it.

“That infuriated me,” he said. “I got up from the couch, ran to the bathroom and threw my inhaler in the trash. I got a heart-rate monitor, blood-pressure cuff and a weight scale. I’m a recovering CPA so I tracked all this stuff in Excel and figured out what caloric burn rate I needed to maintain to stay on my plan to lose 50 pounds in seven months.”

The hardest part wasn’t the exercise, it was tracking it, he said. So Williams started to implement a system that eventually turned into Fitdigits, a cloud-based data aggregation service that customizes workouts.

“It occurred to me that I had a running watch, the elliptical computer at the gym, a bike computer, a blood-pressure cuff, a weight scale and a heart monitor, and they were all these disparate computing devices,” he said. “If I bring all of that to one place and track all that automatically for people, then I could provide people a dashboard for healthy living.”

Read the full article at: http://www.noozhawk.com/article/061612_fitdigits_cardio_fitness/

Fitdigits president and CEO Dean Hovey discusses the company’s cloud-based fitness data aggregation service at a Santa Barbara Mobile Meetup at the Synergy Business & Technology Center.

Your Stories: When Ordinary Becomes Extraordinary

Often, I feel incredibly lucky working for Fitdigits. It’s very rewarding to be able to inspire and help people get healthy through fitness. I’m regularly moved by users who made difficult life-changing choices to exercise and improve diet to overcome health-related issues or to simply improve their quality of life. When ordinary people achieve extraordinary things.

It’s true that these changes help Fitdigits users live longer, more healthier lives but that’s not really why I enjoy it. For me, it’s seeing the excitement, confidence and pride that comes from the weeks/months/years of sweat and hard work. During that time, users push themselves to exercise harder, longer and keep it going despite the daily events of life. And the positive affects almost always carry over into other aspects of life.

One user, who lost 55 pounds, was so excited to tell me that she had completed the “Beachbody Insanity” program twice. I didn’t understand this accomplishment until I tried it for myself. Another user reported that she convinced her doctor to allow her to lower her blood pressure through exercise and diet instead of medicine. These stories and many more illustrate the extraordinary changes that Fitdigits users are accomplishing each day.

If you have been working hard to lose weight or trying to improve your overall health and fitness, send us an email. If you have tried out a new exercise program and love it, share it. If you just finished your first 5K or half marathon, share it. We want to use your story to inspire the 68% of overweight Americans and the 1/3 of overweight worldwide population to get healthy through fitness.

Email me at kelly.lazarus@fitdigits.com.

Sources: Worldwatch Institute, Voice of America, Center for Disease Control.